CJ Augustin

CJ Augustin is a professional content creator based in NYC & West Palm Beach, documenting the journey of tournament golf. Before content, he spent 3+ years in deal advisory and integration strategy, managing 13+ M&A transactions valued up to $52B in assets and leading the client pitches behind $1M+ in sold project work. Earlier in his career he audited the marketing strategy for Clover, the $3.5B payments platform, and delivered alternative social media growth approaches using 6+ months of customer data.

CJ believes that every purchase is downstream of an identity decision, and that the gap between wanting something and buying it is almost never about price. Nobody wants a new driver "just because", they want the version of their game that the driver provides. CJ builds content around that gap; showing what and how the product actually changes your life. Brands partner with him because his audience trusts him enough to listen, and he only recommends things worth their trust.